A prepared speech evaluator, particularly in contexts like Toastmasters International, plays a crucial role in providing constructive feedback to speakers. The primary goal of an evaluator is to help the speaker improve their public speaking skills by offering objective verbal and written assessments of their performance. This role is considered the "heart" of the Toastmasters educational program, emphasizing active listening, critical thinking, and the delivery of positive feedback.
The evaluator's responsibilities begin even before the speech is delivered. They are expected to contact the speaker beforehand to understand the speech's objectives, the project requirements (especially in structured programs like Toastmasters' Pathways), and any specific areas the speaker wishes to focus on for improvement. This pre-meeting communication ensures the evaluation is tailored to the speaker's goals and the project's criteria.
During the meeting, the evaluator must arrive early, confirm their role with the Toastmaster and General Evaluator, and secure a good vantage point to observe the speaker. When introduced, the evaluator typically reads only the purpose statements of the speech, not introducing the speaker or the speech's content. Throughout the speech, the evaluator takes notes, focusing on both strengths and areas for improvement, while being careful not to let note-taking distract from active listening.
The evaluation itself is a "mini-speech" with a specific structure and time limit, usually 2 to 3 minutes. A widely recommended approach is the "Commend, Recommend, Commend" (CRC) or "Sandwich Method". This involves starting with praise for the speaker's strengths, followed by specific, actionable recommendations for improvement, and concluding with another positive observation or encouraging remark. The recommendations should be constructive, offering specific methods and examples for improvement, rather than just pointing out flaws. Evaluators are encouraged to use "I" phrases (e.g., "I noticed," "I felt") to express personal observations and opinions, rather than making absolute statements or speaking on behalf of the entire audience.
Key aspects to evaluate include:
- Content and Organization: This involves assessing the speech's structure (introduction, body, conclusion), logical flow, clarity of message, use of supporting material, and language appropriateness.
- Delivery: This encompasses vocal variety (pitch, pace, volume), gestures, body language, eye contact, poise, and the effective use of visual aids.
- Audience Engagement: How well the speaker captures and maintains audience interest and connects with them.
- Confidence and Enthusiasm: The speaker's apparent belief in their message and their comfort level on stage.
- Achievement of Objectives: Whether the speaker met the specific goals outlined for their project.
After the verbal evaluation, the evaluator provides a written evaluation, often on a standardized form, which includes scores and detailed comments. It's crucial to offer honest feedback, even if it involves "tough love," but always delivered respectfully and with the aim of fostering growth. The evaluator should avoid criticizing the person, focusing solely on the speech and its delivery. The ultimate purpose is to motivate and inspire the speaker to continue practicing and improving.
The role of a prepared speech evaluator not only benefits the speaker but also enhances the evaluator's own communication, leadership, and critical thinking skills. By analyzing others' speeches, evaluators gain insights into effective public speaking techniques and learn to articulate feedback clearly and constructively.
